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Xulu Group Inc. & Xulu Marketing Ltd.
Xulu Group, Inc. was founded in San Francisco, California in 2001. The partners already had a wealth of global marketing and management experience having worked extensively with worldwide industry leaders, Apple Computers, Coca-Cola, Colgate-Palmolive, General Mills, Kodak, Kraft, Mars, Pfizer, Procter & Gamble, Sun Microsystems, Young & Rubicam and Publicis.
Within 24 months, Xulu Group, Inc. acquired a portfolio of new and diverse customers. In some cases, Xulu Group Inc. invests in these businesses providing money, marketing expertise and governance in exchange for equity. Our clients and partners include:
Brava LLC - This Miami-based biotech firm invents, manufactures and markets medical devices for use in breast cancer screening and cosmetic enhancement.
Cross Media Marketing Corporation Inc. - XMM was a publicly listed direct sales and marketing company with one of the largest telemarketing and electronic data-base operations in the United States.
Helios Consulting Group - This innovative marketing firm, co-founded by noted marketing guru, Sam Hill, pioneered many new, unorthodox techniques in strategic planning and branding consequently influencing Xulu Group Inc. with its approach to "radical marketing" (see "Radical Marketing" Sam Hill and Glenn Rifkin, HarpersBusiness 1999).
Intesa de Venezuela - Venezuela's largest privately held IT Company.
New Media Venture Partners Inc. - Salt Lake City, Utah-based venture capital and management group focused on Internet search engine technology, digital content production and marketing communication businesses.
The Kronos Group - Kronos is part of the Phoenix-based Apollo Group, a leading-edge provider of preventive medical products and healthcare services.
The New Internet Computer (NIC) Company - Founded by Oracle's Larry Ellison in 2000, NIC designed, manufactured, marketed, and sold 60,000 units of a new generation network computer priced at under $200. Xulu Group owned 50% of the company (see "Xulu Work" for details).
Sun Microsystems - The industry leading IT company based in Silicon Valley partnered with NIC and created the "Perfect Bundle" a fully integrated Internet hardware/software product package priced for K-12 education in underdeveloped countries.
Thunderbird School of Global Management - The worlds #1 ranked global business graduate school (see "Xulu Work" for details).
WIZNET Inc. - A B2B Internet based content conversion and Management Company that created on-line bidding platforms where products and services could be auctioned and bought on a real-time, virtual basis.
Ken Lambert
In 2008, CEO Ken Lambert created Xulu Marketing Ltd. (Thailand). Mr. Lambert continues to work with a group of independent marketing experts and production/media suppliers from various industries and global regions. Xulu outsources staff on a "need-be" basis enjoying significant overhead cost reductions while tapping into some of the world's best marketing minds.
Prior to co-founding Xulu Group, Inc. USA in 2001, Mr. Lambert held senior executive and creative positions with leading marketing, IT and academic organizations including Young & Rubicam, Inc., D'Arcy Macius Benton & Bowles, Inc. - "DMB&B," Thunderbird School of Global Management and New Internet Computers Inc., a joint venture with Larry Ellison CEO Oracle Inc. Mr. Lambert began his marketing career in advertising with Young & Rubicam, Inc. where he worked for 12 years based in New York, Europe, Australia and Asia.
Mr. Lambert founded KL&P ASIA (Thailand), Ltd. in 1988. The company quickly became the largest independent marketing consulting group in Southeast Asia specializing in strategic planning, direct marketing, sales promotion and corporate communications for clients including Amway, Coca-Cola, Colgate-Palmolive, General Electric, Kodak, Esso Standard and Warner Lambert. KL&P was acquired in 1994 by DMB&B Inc. and Mr. Lambert joined the company as EVP and Managing Director for its U.S. Hispanic and Latin American division based in Mexico City. In 1996, he was appointed to the Corporate Board of Directors of DMB&B Inc. and named President of DMB&B Asia Pacific.
From 2004-2006, Mr. Lambert and Xulu Group led the marketing organization of the Thunderbird School of Global Management, the world's top ranked graduate school for global business. Additionally, Ken was named as "Distinguished Lecturer of Global Marketing" teaching classes on global marketing. He continues to consult for the school.
After graduating from the University of Denver (Colorado), Mr. Lambert earned a Masters Degree in International Management (MIM), and a Master of Business Administration (MBA) from Thunderbird School of Global Management. He is an honoree of Beta Gamma Sigma and has served on a variety of public and private company boards and advisory committees around the world. Ken is an avid musician, writer and 6th degree black belt martial artist living with his family in Bangkok, Thailand.
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